About me

Hey there, I’m Sofia! 👋 I’m originally from Brazil and now living in the UK. You may have noticed that I’m a UX/UI designer, but you might not know that my first UX project happened when I was 13, created to help a loved one with an everyday challenge. That moment unknowingly sparked my curiosity for understanding people and designing with empathy.

I like to think of myself as a UX poet, shaping experiences with intention and flow. My skills span graphic design, UX, service design, and SEO strategy, giving me the flexibility to see challenges from different angles and craft thoughtful solutions. That same mindset fuels my curiosity and love of learning. My goal is to create invisible design: experiences so seamless that people don’t notice the design itself, only the ease and joy it brings.

🌷 When I’m not designing, you’ll find me writing poetry, chasing the sun, spotting forget-me-nots, and sprinkling a few emojis wherever I can to brighten life a little.